Anne is a Senior Marketing Scientist with the Ehrenberg-Bass Institute.
Anne leads the Institute’s research in sustainable marketing, with a particular interest in interventions encouraging behaviour change for improved environmental outcomes. Her work includes the evaluation of retail bans on plastics, householder waste and recycling behaviour, food waste, developing measures for repairing, reusing and waste avoidance, and the sharing economy. Anne also researches retail shopper behaviour, with current work looking at the effect of consumer goods carbon labelling on choice. All Anne’s work has the common theme of applying marketing science knowledge to sustainable marketing. She helps organisations understand human behaviour around sustainability so they can develop and market better products, ideas, campaigns and engagement strategies.
Anne has published over 50 academic papers, with her work appearing in respected journals such as the European Journal of Marketing and the International Journal of Research in Marketing. Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level.