Paul Frasca started his hairdressing career at the age of 11. He was a salon owner by the age of 19. Winning a prestigious Hairdressing Award took him to Europe where he styled an elite clientele for the next decade.
His passion for sustainability started when he lived in Amsterdam where he met his partner Ewelina Soroko, a passionate environmentalist.
Their travels brought them to Australia where they researched salon waste and discovered that hairdressers send one million kilos of aluminium foils to landfill every year. That was the catalyst to start Refoil, the industry’s first sustainably-minded foiling concept and recycled foil product. But their commitment to making salon waste history was only just beginning.
In 2015 the pair started an innovative resource recovery program called Sustainable Salons. Designed especially for the salon environment, Sustainable Salons collects up to 95% of the salon’s waste bin and repurposes it for environmental and community benefit, while rewarding the salon. The program has been awarded Best Business Service of the year in 2016 at the Australian Hair Industry Awards and Best Business Performance of the year at the Hair Expo Awards. Sustainable Salons was also presented with the Special Recognition Award at the 2017 Australian Hair Industry Awards and became finalist at the Victorian Premier’s Sustainability Awards the same year.
Paul’s role as Managing Director takes him all around Australia and New Zealand speaking to audiences in the waste management, hair, beauty, fashion, hospitality, medical and education industries, all interested in learning how to adopt a more sustainable approach in their everyday lives and businesses.
Paul also volunteers his time as a board director for The Australian Hairdressing Council where he is responsible for improving the industry’s environmental practices.